Mirpur, AJK, a city known for its deep cultural roots and strong connections abroad, boasts a vibrant shopping scene. For those seeking to enhance their beauty or find the perfect piece of jewellery, the city offers a variety of trusted establishments. Whether you’re shopping for a special occasion or a personal treat, this guide highlights some of the top destinations for cosmetics and jewellery in New Mirpur City.
Hijab ul Emaan – Mirpur: Your One-Stop Cosmetic Haven
Located in:
Kalyal Hotel, Sector C1 Chowk Shaheedan Muhammad road, C-1, New Mirpur City
Hours: Open ⋅ Closes 10 pm | Phone: 0316 5980659
For a comprehensive selection of cosmetics and beauty products, Hijab ul Emaan stands out as a premier destination. Conveniently located within the Kalyal Hotel complex at the bustling Chowk Shaheedan, this shop caters to the modern consumer with extended hours until 10 PM. It is the perfect spot to find everything from everyday essentials to special occasion makeup. If you’re looking for a reliable cosmetic store with a wide array of brands and products, Hijab ul Emaan is a top contender.
Majid Variety Palace: A Diverse Collection for Local and International Shoppers
Address: Nangi Janaza Gah, Akbar Rd, New Mirpur City
Hours: Open ⋅ Closes 8 pm | Areas served: England and nearby areas
Majid Variety Palace offers a unique “variety” shopping experience. While the name suggests a broad range of goods, its presence in the jewellery and cosmetic sphere is notable. Its specific mention of serving areas in “England” indicates a strong understanding of the diaspora community, making it a popular choice for families sending gifts back home or for visitors stocking up before returning abroad. Located on Akbar Road, it’s a convenient stop for those seeking diverse options.
Also Visit: Best Beauty Parlours in Mirpur, Azad Kashmir
The Jewellery Hubs of Mirpur: Craftsmanship and Trust
The heart of Mirpur’s fine jewellery trade beats strongest in its dedicated jewellers, known for their craftsmanship and enduring quality. Here are some of the most prominent names:
Alam Jewellers
Address: Nabeel Hanif Plaza, Main Nangi Rd, Sector B-1, New Mirpur City
Hours: Open ⋅ Closes 7 pm | Phone: (058274) 46660
Situated in the prominent Nabeel Hanif Plaza, Alam Jewellers is a key player in Mirpur’s jewellery market. Their location on the main Nangi Road makes them easily accessible. With closing hours at 7 PM, they are an excellent daytime destination for those looking to invest in gold, diamonds, and other precious stones with a focus on traditional and contemporary designs.
Younas Jewellers
Address: Sarafa Bazar Nangi Mirpur (A.K), Mirpur AJ&K
Hours: Open ⋅ Closes 8:30 PM | Phone: 0306 8882999
Areas served: Panjeri and nearby areas
For an authentic Mirpuri jewellery shopping experience, a visit to Sarafa Bazar is a must, and Younas Jewellers is a cornerstone of this historic market. Specializing in serving customers from Panjeri and surrounding areas, they have built a strong local reputation. With slightly later hours than some competitors, they offer flexibility for evening shoppers seeking exquisite traditional and modern jewellery pieces.
Dar Jewellers
Address: Nabeel Hanif Plaza, Main Nangi Rd, Sector B-1, New Mirpur City
Hours: Open ⋅ Closes 7 PM | Phone: (058274) 45402
Sharing a prestigious address with Alam Jewellers in Nabeel Hanif Plaza, Dar Jewellers is another trusted name in the sector. This clustering of top jewellers in one plaza makes it a convenient destination for comparison shopping. Customers can explore the collections at both Alam and Dar Jewellers to find the perfect piece that matches their style and budget, all under one roof.
Mirpur’s Premier Shopping Destinations
From the cosmetic aisles of Hijab ul Emaan to the glittering displays at Alam, Younas, and Dar Jewellers, Mirpur offers a rich and satisfying shopping experience. Each establishment provides its own unique strengths, whether it’s extended hours, service to international communities, or a prime location in the city’s famed jewellery market. No matter your preference, these shops represent the best in quality and trust for the discerning shoppers of Mirpur, AJK.

